Conduct research and user tests on existing airline apps and use your findings to design a new mobile app; from initial sketching and flow diagrams, right through to testing a prototype.
Create an frictionless online booking experience for a mock airline and validate the experience through testing. Receive a university credit-rated UX Diploma from the UX Design Institute.
Learn how the industry standard approach the problem of users booking a flight. How can UX promote returning customers. From assessing Skyscanner, Ryanair, KLM and FREE NOW the key insights where defined by Usability, Credibility, Loyalty and Appearance.More results here
• Returning to a pre existing booking to review the purchase is important.
• Price comparison is key to user job to be done
• Core job to be done is book a flight.
• Covid is a huge concern and knowing that the airline is taking the correct safety precautions is crucial to booking. More results here.
• Selling accommodation and car rental on the platform while the job to be done is a painful waist of time for people.
• Customers want immediate display of full price of ticket, booking fee and bags, while providing extra content
unsure of price packages and what the user gets for the money spent.
Check out how I conducted a interview and how to define questions to answer the problems that need to be solved.More results here
Working with Andrew and Kate I remotely conducted an Affinity diagram workshop to find patterns within the research. This ended in grouping all the post it notes into 5 categories and 16 sub categories that resulted in key findings in our research.More results here
From the analysis of my raw research data and Affinity map I could conduct a CJM. This helped me understand the important trend of dissatisfaction within the add on and payment section of the traditional journey.More results here
Using previous tasks to inspire the first flow and help create the core route through the app. This has given the first indication of the structure of the app while keeping in mind what user emotion, interactions and obstacles are in the way of this job to be done.More results here
Starting with (fake) pen and paper, I began sketching various solutions, that addressed some of the issues uncovered within our design thinking.More results here