Performance sports sock made 100% from ocean plastic

Brand sprint

Logo

Packaging

Social

Website

Video sting

Timeline

Ongoing

Expertise

Creative direction

Platforms

Social, Online marketplace

Client

Mark Loughery - Founder

It’s a work in progress!

I was approached by client with an idea that is snowballing into a net positive business! A sock made entirely from ocean plastic that improves your physical performance on the field. I was asked to create a brand identity, sock design and online shop for DRIFTtec, we are currently in the middle of producing the sock and prepping a short advertisement with international athletes.

Things

2021

Other work, ideas and experiments

Design

2021

Neo Coach in the Irish times

Article

2020

Website for TFI Sea spring

Website

2020

Workout with NEO

App store